
Welcome
to A3Q
Effective software delivery is possible. Let us show you how.
Delivering software effectively is a key component of success for technology consulting organizations. The quality of the organization's delivery shows that they can be trusted with their clients' critical business and IT initiatives.
As we define it at Ask 3 Questions (A3Q), effective software delivery means three things: 1) on time, 2) on budget and 3) to all expectations.
If you're thinking "sure, but that's table stakes," that's understandable. In an ideal world, it would be.
And yet, think about how often your organization fails to achieve software delivery effectiveness, despite your best efforts. Think about the painful impacts of the deliveries that have gone wrong; negative impacts to client relationships, company reputation, employee morale, and ultimately, profitability.
Does delivery effectiveness still seem like table stakes?
If you're a consulting leader whose organization isn't delivering software effectively, you're in the right place.
At A3Q, we're passionate about helping consulting organizations both relieve the pain caused by ineffective delivery, and improve their software delivery effectiveness by an average of 30-50%.
Our Story
A3Q was founded in 2023 by our CEO, Laura Nathanson, a senior consulting executive formerly of Avanade and Pariveda. The company was built on Laura's powerful 3-question problem-solving methodology, decades of successful software delivery leadership, and commitment to delivering business value to her clients.
A3Q is a solo venture at the moment. Stay tuned for more developments in 2025!


Why Us
The A3Q difference speaks for itself: Q.E.D.
Quick Wins
Our solutions are built on new ways of working that can address your pain points and improve effectiveness quickly.
Easy to Work With
We understand your business and have tailored our offerings to provide you with the value you're seeking.
Detailed Plans
Our plans are detailed enough for you to implement, with or without our assistance.
Our 3 Questions
1
What's the problem to solve?
First, we define the underlying problem.
The symptoms of ineffective software delivery, such as stakeholder dissatisfaction, mask the root cause of the issue, hidden within the stages, factors and processes of your delivery system.
Discovering and defining the root cause as the problem to solve is the essential first step that enables us to co-create the best possible solution for you and your organization.
2
What's the outcome to achieve?
Second, we define and co-create a solution that matches the problem.
The matching solution includes new ways of working, and serves as the North Star for our roadmap.
Once we have the solution defined, we conduct design thinking and prioritization workshops to co-create initiatives for the changes we'll propose.
We leverage our Delivery System Framework (DSF) to pinpoint the areas for improvement.
3
What does good look like?
Third, we create a roadmap with detailed implementation plans.
We propose the new ways of working and share detailed plans to implement them. These plans are built on prioritized Quick Wins and include Success Metrics, change management, and continuous improvement.
You can choose to work with us on implementing the plans, or implement them with your existing team.

Our Results
We have helped alleviate delivery pain and increase effectiveness for consulting companies of all sizes, serving clients across 32 industries, from Fortune 5 businesses to non-profits.
Here are a few of our successes.

Improved product delivery effectiveness by 40% in 6 months
This mid-size consulting organization was seeking to improve the volume and quality of their deliverables for a Fortune 5 oil and gas company.
A3Q's CEO proposed and implemented new ways of working to improve adherence to requirements, control scope creep and set performance expectations for the delivery team, resulting in 40% more work being approved by the client per Sprint.

Improved program delivery effectiveness by 50% in 4 months
This technology consulting company was seeking to improve transparency, delivery rigor, trust, and proactive communication for a pharmaceutical client implementing a large portal transformation.
A3Q recommended and helped implement new ways of working that addressed these pain points and increased delivery effectiveness by 50%.
A3Q remained to manage the program for an additional 7 months.

Improved product delivery effectiveness by 50% in 2 months
This small non-profit musical organization was seeking to create a professional online auction product to drive and process donated items for their annual fundraising drive.
A3Q provided the visual and digital expertise needed to create the product to expectations and operationalize future auctions, improving effectiveness by 50%.
